Introduction

The mobile app market has witnessed a surge in the demand for artificial intelligence (AI) chatbots, with ChatGPT being one of the most popular ones. However, recent data suggests that consumer demand for mobile AI chatbot apps outside of ChatGPT may be waning. In this article, we will explore the performance of Anthropic’s Claude app and compare it to ChatGPT’s success.

Claude vs. ChatGPT: A Tale of Two Apps

In May 2024, Anthropic launched its first mobile app on iOS, providing access to its Claude 3 model for both free and paid users. While the app offers the same functionality as its web version, along with history sync and photo upload capabilities, it only pulled in 157,000 total global downloads in its first week on the market. This is a far cry from ChatGPT’s success, which saw 480,000 installs in the first five days of its U.S. launch.

A Comparison of App Store Performance

To put Claude’s performance into perspective, let us look at how it ranked among Apple’s top free iPhone apps in the U.S. According to data from app intelligence firm Appfigures, Claude achieved a rank of No. 55 on May 4, just a few days after its debut. However, this was short-lived, and as of Friday, the app no longer ranks within the top free iPhone apps in the U.S.

Claude’s Downfall

Claude’s downfall can be attributed to several factors, including:

• Lack of brand recognition: Unlike ChatGPT, Claude lacks name recognition and consumer awareness.
• Increased competition in the AI space: Google has infused AI across its product suite, including in its Assistant and iOS search app. This increased competition has made it difficult for Claude to stand out.
• Fleeceware apps: The existence of fleeceware apps that trick users into thinking they are an official OpenAI product has also contributed to Claude’s decline.

What Can We Learn from Claude’s Performance?

Claude’s performance serves as a reminder that consumer demand for mobile AI chatbot apps is not as high as previously thought. This suggests that companies like Anthropic need to reevaluate their marketing strategies and focus on building brand awareness and recognition.

Key Markets for Claude

While Claude’s global downloads are lower than expected, it has managed to gain traction in three key markets: the U.S., Japan, and the U.K. However, even in these markets, interest in the app fell off steeply after its release, with downloads quickly dropping from five digits to four digits within a week.

Comparison of Downloads

To further illustrate Claude’s performance, let us look at how it compares to ChatGPT’s downloads:

• U.S. downloads: 50% share of total installs
• Japan and U.K. downloads: 11% and 8%, respectively

This data indicates that interest in Claude fell off steeply after its release, suggesting there may not be the same level of consumer demand or brand recognition.

Conclusion

The performance of Anthropic’s Claude app serves as a reminder that consumer demand for mobile AI chatbot apps outside of ChatGPT is waning. Companies like Anthropic need to reevaluate their marketing strategies and focus on building brand awareness and recognition. By doing so, they can better compete in the increasingly crowded AI market.

Recommendations

Based on Claude’s performance, we recommend that companies:

• Focus on building brand awareness: Invest in marketing efforts to increase consumer awareness of their app.
• Develop innovative features: Develop unique and innovative features that differentiate them from competitors.
• Monitor user behavior: Continuously monitor user behavior to identify areas for improvement.

By following these recommendations, companies can better compete in the AI market and increase their chances of success.