Fable, the Toronto-based startup that has gained a reputation for helping companies build digital products that are more accessible to people with disabilities, has raised $25 million in new funding. This significant investment will enable Fable to expand its communities supported and work towards making AI training data more inclusive.

A Brief History of Fable

Fable was founded in 2020 as a way to make it easier for companies to consult with accessibility experts and people with disabilities. Since then, the startup has built out a robust product offering that includes content, testing, and tools that integrate directly with developers’ workflows.

Accessibility is no Longer Just the Responsibility of Experts

According to Fable’s CEO and co-founder Alwar Pillai, "Accessibility is no longer just the responsibility of accessibility specialists or product managers. It’s shifting to everyone in the product development process: researchers, designers, product managers, engineers." This shift towards shared accountability and responsibility is reflected in Fable’s platform, which allows companies to monitor their digital properties and products against accessibility metrics.

The Importance of Accessibility

Accessibility is not just a moral imperative; it also has significant business benefits. Companies that prioritize accessibility see improved user experience, increased engagement, and enhanced brand reputation. In fact, studies have shown that accessible websites can see an increase in conversion rates by up to 25%.

Fable’s Vision for the Future

With this new funding, Fable aims to stand up new teams and products focused on cognitive and hearing impairments, as well as AI expertise. The company will also continue to invest in integrations with popular development tools, ensuring that accessibility insights are seamlessly integrated into product workflows.

A Shift in the Investment Climate

Pillai noted that the investment climate is not as open as it was a few years ago, but Fable’s fundraising experience was surprisingly positive. "Investors had a very strong understanding of the space and the growth opportunity," he said. "It was more about how much value we’re adding to customers and how we’re growing."

Fable’s Impact on Accessibility

Fable’s impact on accessibility is undeniable. The company has helped numerous organizations improve their digital products, resulting in better user experiences for millions of people worldwide.

Topics

• Accessibility: The importance of making digital products accessible to people with disabilities.
• AI: The role of artificial intelligence in enhancing accessibility and improving user experience.
• Exclusive: Fable’s unique approach to accessibility and its impact on the industry.
• Fable: A brief overview of the startup’s history, mission, and vision for the future.
• Five Elms Capital: The investment firm that led Fable’s $25 million B round.

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